SVOGAN
Group Structure

A unified vision across three divisions.

Parent Company
SVOGAN
LLC
B2UB2B
SMEG Armenia
Ararat Electronics
HoldingInvestmentManagementEngineeringRetailDigitalE-CommerceHoReCa
HoldingInvestmentManagementEngineeringRetailDigitalE-CommerceHoReCa
7
Markets
03
Sub-brands
08
Industries
Ambition
SVOGAN
International Holding Group

BuildingBusinesses.CreatingValue.GrowingTogether.

SVOGAN is an international group of companies managing and developing projects across Armenia, Georgia, and Europe in consumer electronics, digital technologies, consulting, engineering, e-commerce, and business development.
SVOGAN LLC — EST.
About the Group

SVOGAN manages and develops companies in Armenia, Georgia, and Europe.

Core Directions
  • 01Retail
  • 02E-Commerce
  • 03Engineering
  • 04HoReCa Solutions
  • 05Digital Transformation
  • 06Business Consulting
  • 07Marketing & Branding
  • 08International Trade
Our Portfolio

Three sub-brands. One philosophy.

01

B2UB2B

International consulting and engineering group.

  • Business creation
  • Engineering solutions
  • HoReCa projects
  • Marketing
  • Automation
  • Web development
02

SMEG Armenia

Official brand direction of SMEG in Armenia.

  • Kitchen appliances
  • Designer home appliances
  • Residential and commercial projects
03

Ararat Electronics

Sales of consumer electronics and home appliances.

  • Premium appliances
  • Built-in tech
  • Electronics
  • Online retail
  • B2B supplies
Geography

Operating across seven markets.

  • Armenia
  • Georgia
  • Netherlands
  • Germany
  • France
  • Italy
  • UAE
Mission

Tobuildresilientcompanies,delivermodernsolutions,andgeneratelong-termvalueforclients,partners,andinternationalmarkets.